I plan, launch and optimise paid campaigns on Google, Meta, TikTok and Zalo, and measure every step so budgets go where they convert. Doing it since 2012.
Platforms I work in every day
End-to-end ad operations on today's AI-driven platforms, backed by a programming background that lets me fix tracking myself.
Search, YouTube and Shopping on Google's new AI-driven campaign stack.
Meta, TikTok and Zalo alongside Google, with one view of results.
Privacy-ready tracking and reports that lead to decisions.
I started as an SAP developer, moved into ad operations in 2012, have led ad ops since 2014, and now head the function.
Work with paid media teams, partners and vendors to launch and oversee digital campaigns. Own trafficking, set-up, QA and creative assets for each launch, keep close ties with third-party ad serving partners, and report on campaign performance.
Ran day-to-day operations and yield management for Vietnam, optimising campaign performance and rolling out improvements so every campaign delivered.
Built reports and application programs in ABAP, SAP's language for its ERP runtime.
The ad platforms are the day job. The web and server skills are why the tracking works.
Then taught myself digital marketing through Google's own programs.
Self-study with Google programs and certifications
Software programming
Secondary education
Tell me about the goal, the budget range and what you want to measure. I reply by email.
